From Behind the Design: Our Journey to the Marie Claire Fragrance Awards 2026

As the dazzling scenes of the Marie Claire Turkey Fragrance Awards 2026 come to a close, we, as the Yoncahes team, wanted to share the preparation process that brought this special night to life. We see every box we design as the first touchpoint that begins a product’s story and the gateway to an unforgettable experience. With this excitement, we are delighted to share the details of our months-long meticulous work with you.

Where Technology Meets the Senses: Smart Jury Boxes

During the jury evaluation process—one of the most exciting parts of the event—it was our priority to ensure that world-renowned jury members experienced the fragrances in the purest and most accurate way possible. For this purpose:

• A Technological Bridge: NFC Integration: We combined the aesthetics of design with the power of technology. Thanks to the NFC chips embedded in our boxes, jury members were able to transition from the physical product to the digital evaluation panel with a single touch. This “contactless” interaction brought both transparency and modern efficiency to the voting process.
• Where Craftsmanship Meets Digital: Demonstrating that a fragrance box can also function as a digital data key became an exciting journey of innovation for our design team.

Details That Complete the Atmosphere

As the YCH Box team, we pushed the boundaries of our imagination to spread the spirit of the event throughout the venue. We designed the night’s iconic photo corner and decorations using our meticulously crafted perfume boxes.

Each of the hundreds of boxes became a decorative element, reflecting the brilliance of the fragrances on stage. Seeing the effort of our production team in every photograph taken in front of them was our greatest source of motivation.

A Special Crown for the Winners

At the end of the night, the award-winning perfume brands received exclusive gift boxes prepared with Yoncahes elegance. Being part of this journey—where design and quality add value to brands at every stage—has further strengthened our passion for raising standards in the world of packaging.

We thank all our stakeholders who share our vision and are already focusing on new projects to create more stories powered by the strength of design.