Our Responsibility to the World as Manufacturers – I

As Yoncahes Box, we were proud to be among the sponsors of and active participants in the KÜAD Summit, which provided highly valuable insights into the future of the industry. The data shared at the summit revealed that the personal care sector has grown by 31%, and that this momentum has been further accelerated by the launch of 72 new products in the first quarter of 2026. Such rapid expansion of the industry places not only an aesthetic responsibility on manufacturers, but also a significant ecological one.

As Ms. Esra Kara from the Clean Waste Association aptly pointed out during the summit, the issue should not be reduced to the simplistic notion of “demonizing plastic.” Instead, the essential task is to organize recycling processes in a rational and effective manner. As she emphasized, packaging is not an ordinary object to be discarded; it is a living extension of a brand, a medium that communicates with consumers and builds meaningful connections.

At Yoncahes Box, we believe that the new role of packaging is to protect, communicate, and connect. We repay our debt to the world not only by producing recyclable packaging, but also by building a manufacturing framework that promotes awareness, responsibility, and a culture of sustainability throughout society.